I am taking an online marketing seminar right now and it’s really stretching me.
It’s deep.
It talks about appealing to underlying human needs and how what we buy addresses those needs.
I am working hard to deeply understand myself as a consumer because before you can understand others, you need to understand yourself.
I ran to the grocery store to grab weiners, buns and shampoo last night and then I questioned why I chose the ones I did.
What is the story I believe about the weiners? Where did the story come from? At what point did I change in order to gain a new understanding of weiners? What changed me?
Then I caught myself assessing weiners, pigs, parts of the pig, and the stories I heard about weiners and pig parts growing up.
The kicker?
I had bought “all beef” weiners… I don’t even know what “All Beef” means except that I assume there are no pig parts.
Sometimes life is so weird.