It’s not personal it’s business.
Except it is personal, because if it wasn’t then its just an excuse to not care.
Its so much better to do business with you if you see me and want to help me.
I don’t have any desire to be just a transaction.
I want someone to care. I want help to solve my problem.
And so does everyone else.
If you are willing to disregard all of what matters for a buck or two then please let me know up front.
I can take my “personal” somewhere else.