Seth Godin has written 18 books and he started his professional life in the book packaging business. A lot of what he knows he relates to bookstores, publishers, and being an author. He knows the business.
He’s not the only one to talk about how much reading a lot can change your life, almost everyone who has high expectations of their life and wants to be a top performer talks a lot about books and reading.
Seth says every book is an idea and it’s the cheapest way to get an education.
When you don’t write books, you don’t think of them this way. You think they are a story, or a slog, or good piece of information, but you don’t think of them as an idea, or an education,
Reading books that are non-fiction are hard.
If the book is a tool to get into a persons mind and understand their idea that is great, especially if they are an expert.
Anyone can write a book now because we are able to self publish. The perk to this is that the gate keeper is gone and we get to determine what we want to read. The downside is that anyone can write a book and it makes the really good books ideas a lot harder to find.